MAXIMIZE AWARD CHECKLIST
- Press Release Campaign (coordinated or segregated)
- Strategic Differentiation Uses
- Specialty Releases in Vertical Publications
- Internal Image Improvement projects
- External Image Improvement initiatives
- Competitive Vendors
- Communicate Impact of Changes to Business Model
- Communicate Results in all FY subsequent Releases
- Coordinate proper dissemination of Information centrally
- Ensure Consistent Message to all constituents/Clients/users
- Enhanced Image Advertising via ranking results
- Reach all your industry associations to highlight your company achievement.
- Send a thank you note to all suppliers and customers for their support and patronage for top ranking
- Strategize on Black Book Award Announcement media possibilities beyond release
- Choose buyer media outlets/journal for list or ranking articles
- Assure every employee is communicated of the award
- Provide internal use (Intranet, Sales Support) strategies and rules for applications
- Advertorials with rankings
- Media Strategy planning for story development inclusion
- Deliver collaterals of print articles to Sales
- Update your marketing materials with the business award logos including: business cards, website, blog, new hire packet, fax cover sheet, brochures
- Collaborative Journal Articles with Brown Wilson Group that includes #1 ranking or list
- RFP & Vendor Selection Advisories
- Distribution Channels and OEM Partner Announcements
- Sales Lead Generation Projects
- Provide Unbiased External Reviews
- Plan ways to gain market share with use of rankings
- E-mail Campaigns of Award
- Teleconferences including BWG to provide award validation
- Distribute report to all prospects and targets
- URL to PDF on Awards section or front page of website
- Send e-shots to targets
- Provide all identified influencers electronic or print copies
- Publish report segments
- Collaterals (Abbreviated/Summaries)
- Collaterals (Use report as collateral or graphically enhance)
- Website Reference
- White papers
- Pricing Strategy + Feature Comparisons
- Provide Qualitative and Quantitative Milestone outcomes
- Sales Training program on use of rank listings in negotiations or presentations
- Teach your sales staff how to use the business award win as a sales credibility tool.
- Summarize and/or abbreviate report data set for report card distribution
- Promotional Events
- Corporate Advertising
- Services Comparison Advertising
- Establish Champion Announcements in Competitor Rivalries for Market share
- Develop Promotions Strategies for Black Book Award
- Banner Ads with ranking on Association or Well-Visited Websites
- Industry journal and magazine placement with Black Book logo
- Conference billboards and screens
- Intranet Access of Report Data to Corporate Employees
- Sales Presentations (PPT, PDF)
- Effectively gathered Business Intelligence to supplement current collaterals
- Include pre-RFP and RFP stages
- Send to all hospital CIO and Chief Purchasing Officers (coordinate to be sent from Black Book)
- Client Newsletters
- Individual Client Thank You notices
- Use opportunity with Clients to demonstrate collective selection of Top Ranking
- Announcement of Award at Outsourcing or vertical Industry Conferences
- Include Black Book at Conference Speaking or Workshops for Media Events
- Mail Outs to Association Memberships (including Competitors & Exhibitors)
- Mail Outs to Conference Attendees
- Communication of ranking to keynotes and speakers pre-conference
- Purchase article reprints for trade show floor sales material.
- Seek keynote speaker opportunities to reinforce your company's award winning status.
- Webinars with Black Book KPIs and principles to prospects and or clients
- Co-present with Black Book
- Include Black Book for Deal Close Motivation
- Feedback from field via prospects on ranking importance and/or results
- Webinars for Sales Staff on how to maximize Black Book ranking
- Provide sales training and explanations of key performance indicators, rankings and results
- Include Black Book to announce and/or explain results and rankings
- Include Black Book to present results on industry and corporate performance
- Black Book Collaborate with marketing & sales on customer-centric information
- Communicate/disseminate information to avoid inefficiencies
- Develop communication strategy to distributors, OEM, partners
- Analyst Addresses and Info Sharing Events
- Investor Newsletters
- Investor-Centric Approach in use of rankings in financial releases
- Improve Investor Understanding of Potential
- Communicate milestones with rankings to inform current & prospective investors
- Provide ranking info of M&A's for fair valuation perspectives
- Pre-Quarterly Conference Call results inclusion
- Sell-Side Analyst Communications
- Investment Banker Communications
- Stage of Growth or Long Term Strategy Communications inclusion
- Industry analyst events
- Central Business Intelligence Librarian Uses
- Competitive Analysis, SWOT
- Internal Quality and Six Sigma initiatives
- Sales Proposal Inclusion with Reported Competitors
- Vendor Selection Advisories
- HR Recruitment Ads Prominent Placement
- Training Programs for Under-performing corporate areas
- Team Building Programs and Alerts
- Use Top Ranking in Job Search Ads as means to attract top talent
- Provide Qualifiers and quantitative data superior comparing known Competitors
- Reference to Black Book report in submission of RFP for differentiation and superiority
- Encourage RFP coordinators to contact Black Book for validation of rankings
- Emerging Technology Updates to clients, prospects, partners, media
- Expanded Services Updates
- Assess New Market Strengths and Potential Receipt
- Judge and review client acceptance
- Review adoption and satisfaction
- Topical Focus on areas of lower competitor compared performances
- Independent Enterprise Appraisals
- Management evaluation of User Outcomes
- Benchmarks
- Journal Articles from QA/QI Perspective with Top Ranking as Credibility enhancer
- Black Book attends planning sessions for Ranking Use and Ranking Improvement
- Black Book provides insight to senior management on BI of ranks and lists
- LinkedIn Announcements, Polls and Discussions on Top Ranking
- Facebook Campaign
- Twitter Campaign
