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About Black Book's Business Research Divisions

Black Book Market Research is the parent group for Black Book Rankings, a full-service healthcare-centric market research and public opinion research company. Founded in 2002, the company today serves a wide variety of prominent national and international clients. Black Book Rankings offers complete quantitative and qualitative research services, excelling in the design of customized surveys and research approaches to meet specific client needs in healthcare, pharmaceutics, biomedical devices, managed care, health insurance, and technology.

Over the years, Black Book Rankings has become adept at understanding the unique needs and issues of the broad spectrum of the entire healthcare industry it serves. The company also has a special understanding of the unique survey research requirements for the industry's clinically, technologically and managerially diverse stakeholders.


Research at Black Book Market Research offers a range of survey research services including:

  • Black Book Rankings™
  • Public Opinion Polling
  • Market Research
  • Sentiment Analysis
  • Vendor Comparisons
  • Buyer Advisement
  • Vendor Public Relations, Marketing and Business Development
  • Financial Modeling
  • Opinion Mining
  • Customer Satisfaction
  • Employee Satisfaction
  • Strategic Development
  • Market & Competitive Intelligence

Black Book Rankings conducts small-scale and large-scale research projects to measure many items of interest, including: image, attitudes, opinions, awareness and market share. Our staff will be glad to discuss your research needs with you, refine your research objectives and make recommendations regarding optimal research methods. We will share our experience relevant to your project and develop a proposal to fit your budget. Black Book Rankings is a full-service research company that conducts the following types of surveys:

  • Telephone
  • Internet
  • Mail/Fax
  • Face-to-face/Intercepts
  • Executive (B2B)
  • Cross Sectional
  • Longitudinal
  • Trend Studies
  • Cohort Studies
  • Panel Studies
  • Questionnaires
  • Interviews

Awareness, product awareness, and service awareness are among the many market research services available to our clients. The company captures customer perceptions both in surveys and focus group settings, mining information about buying behavior and the utilization of products and services.

Black Book™ knows Healthcare

A large segment of Black Book resources are devoted to health care technology and services client experience polling and research. In addition to serving health care organizations and associations with their research needs regarding patient satisfaction, physician performance, and service development opportunities, the company also serves national health care consultants to government , media and financial/investment agencies.

Technology Industry Research

Black Book Rankings serves the growing technology sector which has thrived for decades. The company conducts marketing and public opinion research regarding new technologies for hi-tech industries.

Who We Serve

Black Book is the premier provider of competitive intelligence, market research, opinion mining, sentiment analysis, services evaluation and strategic consulting services to Fortune 2000 companies worldwide. We gather unbiased, accurate and timely competitive services information, client experience measurements and user opinions. We deliver powerful market information, insightful analysis and targeted recommendations to Fortune 2000 firms to harness the power of global business development.

Since 2002, Black Book has been recognized as a Top 25 international market research niche firm, specializing in the technology, healthcare, pharmaceutical, procurement, higher education, finance and business services sectors. We have served over 12,000 clients including all of the nation's top 100 financial institutions, 300 largest hospitals, 50 top insurers, 100 top universities, and the world's 400 largest technology firms. Our earned reputation for extreme accuracy and enthusiastic customer service keep our clients requesting our services year after year.

Black Book is committed to continuing research and analysis of the strategic issues in the global marketplace. We've developed specialized surveying tools, opinion mining and knowledge management systems that enable our consultants to create and share innovative approaches worldwide.

Areas of Satisfaction Surveying Expertise

Black Book Rankings has had the opportunity to conduct a wide variety of research and analytical projects. Listed below are some industries we have assisted as well as some of the project topics.

  • Healthcare Industry and Hospitals
  • Banking industry and services
  • Consumer behavior
  • Corporate image
  • Insurance and managed care
  • Customer satisfaction
  • Medical and Physician services
  • Education issues
  • Elections and Voter Polling
  • Environmental issues and message development
  • Land use planning/development including Green and LEED
  • Legal services/evaluation
  • Public policy issues and Government Stimulus/Incentive programs

Black Book Market Research on Wikipedia

>> About Black Book Market Research on Wikipedia