Business Intelligence Group:
Black Book's Competitive Intelligence Platform and the SAMMY Award “Organization of the Year”
In 2025, Black Book Research will launch its innovative Competitive Intelligence Platform, a transformative tool that empowers users to drive their own market research. Developed over four years in collaboration with Looker, a Google company, the platform provides access to detailed insights on over 8,000 vendors across 300 categories, including healthcare IT, consultants, managed services companies, startups, advisory firms, and software developers. This advanced platform marks a significant leap in market research by enabling users to analyze and tailor data to their specific needs, ensuring actionable and strategic decision-making.
The innovation and vision behind the Competitive Intelligence Platform have earned Black Book prestigious recognition in the form of the Sales and Marketing Technology Award (SAMMY). This award, presented by Demand Gen Report, a division of the Business Intelligence Group, honors 61 organizations that excel in advancing sales and marketing technology. Black Book was named one of the top 5 honorees in consecutive years: first in 2023 for the prototype version of the platform and again in 2024 for the functional data system.
The SAMMY Award highlights Black Book’s commitment to leveraging cutting-edge technologies to provide unbiased, user-centric market research solutions. The Competitive Intelligence Platform is a testament to this dedication, setting a new standard for innovation and usability in the competitive intelligence space. With this award-winning product, Black Book continues to solidify its reputation as a leader in trusted market intelligence and thought leadership.
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